Ace fighter pilot Joe Chenchar met the world renowned explorer Samuel K. Silver in Egypt in 1926 on an expedition to find the Holy Grail. The two were unsuccessful in their quest; so they combined forces to create an apparel industry that would change the face of a nation. That brand today is known by the name VeloFashion. By utilizing a love of "rad" things, the two have created what has been called by critics and fans alike as "pretty cool stuff." VELOFASHION. Buy some today.